About Me

My name is David and I'm a sales and marketing consultant.  I help companies with vital components of their business like sales management, sales model and process development, sales recruiting, Internet marketing, search engine optimization (SEO), and content creation for their website.

If you would like a free consultation or to inquire about how I can help your business, contact me at davecorp09@gmail.com.  I will evaluate your business and do a review of your sales and marketing strategy and come up with ways that you can improve your sales and marketing.

Checking Bags with Fedex

Many consultants do a lot of traveling in their course of work.  Whether it's to see clients, work on consulting projects, meeting with prospective customers or just visiting a colleague, traveling is a part of the consultants life.  Of course, much of that travel has reduced due to technological advances, but many argue that technology may have just exacerbated it.

In any case, all the little fees that airlines are now charging can add up to be a lot when you're in the air constantly.  $20 for this bag, $30 for that bad, it all adds up.  Now with more restrictions on carry on luggage because of security concerns, this is getting even worse.  Many people are now using Fedex to mail their bags that they used to previously check at the airline counter.  People are finding this to be a cheaper and easier alternative than checking your bag.

You simply pack your bag, go to a Fedex office and ship it to the hotel of your next destination.  You don't have to roll it through the airport parking lot, drag it through the long lines at the check in counter and you don't have to lug it all the way to your hotel.  Not only is it cheaper, it's a lot less work for you.

Google May Leave China

Google announced that they may soon be leaving the gigantic Chinese market due to continued censoring of search results by the Communist government as well as recent cyber hacking attacks of gmail acounts of human rights activists.  But the main reason for departing may be that the cyber attackers were recently able to steal some very important source code from Google.  If they continue to do that, they can use it to start their own competitor search engine or give it to Google's competitors in China and around the world.

Google has been dealing with the censoring issue for the last four years, but it seems like the cyber attacks were the last straw for Google.  They don't have a huge market share in China to begin with so they won't be losing much immediate revenue from this move.  They are however giving up the future potential earnings that this rapidly growing economy and massively large population might offer in the future.  You can read my latest article on this story about Google and China at CNN.

George Clooney's Consulting Business

George Clooney recently played a character in Up In The Air who was a management consultant who went around firing people.  Apparently its actually a real consulting job.  And those who do have this morbid job has had a great couple of years.  One man's job loss is another man's consulting contract.  And I believe unless the government does something about business' reluctance to hire employees, they will continue to prosper.

In December 2009 the professional and business services sector picked up 50,000 jobs.  Those are the white collared office worker jobs, the ones that George Clooney's counterparts in the real world make their living from firing.  And unless the government lifts the barriers of uncertainty of tax rates and health care reform, these management consultants will thrive firing these 50,000 jobs that we've worked so hard to add to the economy.  People are speaking of a jobless recovery due to the positive numbers we've been seeing recently in the retail and manufacturing sectors.

Companies Reluctant to Hire Because of Politics

CNBC reported today that companies, especially small business owners, are reluctant to hire because of uncertainty of what the current government will do about taxes and health care.  Associations representing small businesses are urging the government to consider the small businesses in their tax policy and health care reform.

The tax cuts instituted by the George W. Bush administration is due to expire in 2010.  For many small businesses, the current tax system the Bush administration established is the only tax system they have known.  They are unsure if and when the Obama administration will raise income and business taxes.  And even when the new tax policies are passed, small business owners are unsure how it will affect them and their business.

In addition, small business owners are holding their breath waiting for the health care bill to pass and wondering how it will affect their business as well.  The Obama administration has repeatedly said that it won't affect those who currently have health insurance and that it wasn't a tax on the business class.  Most business owners are not sure of this and are waiting to see how the new health care reform bill will affect their business.  You can read the article and watch the interviews on CNBC.

SEO Consulting

I'm starting to see that SEO consulting and affiliate marketing consulting is potentially a huge business for those who figure out how to do it.  I figure those who've figured it out wouldn't want to help other businesses and just themselves I supposed, but I think it's a great opportunity for SEO consultants to get into doing niche businesses with retail outlets.

I'll give you an example, I went a birthing class today with my wife.  The lady who was teaching the class sells retail baby and maternity stuff.  She knew a lot about a lot of things pertaining to babies, new mothers, breast feeding, even nutrition and stuff like that.  She could use her expertise to write really rich unique content and I could help her craft the content she writes and optimize it for SEO as well as help her sell baby stuff with the web traffic she brings in.  I see this as a potentially huge opportunity for SEO consultants to do profit sharing with their SEO skills.

This Week

This is a new week in a new year and I'm excited about what it will bring for my consulting business.  This week I'll be following up with a organizational management consulting and leadership firm to do some sales consulting for them.  They want to hire a couple of independent sales reps to sell their consulting projects and basically have no clue where to start.  I'm going to interview them and find out what their needs are and assess how much of it I can and what they can do.

Additionally, I'm finishing up a huge accounting systems consulting project in the next few months.  Once that's done, I have 2 other nonprofit organizations that want the same service followed by a continuing bookkeeping maintenance contract.  On top of that, I have a couple of other prospects that I can go after once my current project is done.  I'm planning on hiring a full time bookkeeper to maintain all the books while I get more business.  I said I was going to try to get away from accounting, but it's such a huge need everywhere.  So we'll see.