Saturday, January 9, 2010

Medical Clinic Consultant

I met a consultant today who basically runs the business operations for medical clinics.  He basically contracts out to doctors to run their clinic.  Most doctors didn't go to medical school to run a business.  They went to treat and help patients.  Of course, many go to make money, but running a business is usually not their forte.  In addition, it usually doesn't make financial sense for the doctor to manage the business side of things.  Their time is usually worth more than what a medical clinic business manager will get at market price.  This consultant comes in and basically does all the things that the doctor does not want to do.

So he comes in, manages the office, hires the staff, including the medical professionals, oversees the medical billing process, manages the office staff, orders the supplies and keeps the clinic running.  All the doctors have to do is come in and see patients.  It's a good deal for them not to have to deal with all the headaches of running a successful business.  This consultant does it for 3 clinics right now, and he had to drop a client because he was too busy.  There is high demand for a consultant like this to help manage the business operations of medical clinics.

This is a good lesson for all the consultants out there looking for business ideas.  Find out what people want to do and not want to do, and make a business out of helping them do what they don't want to do.  You might find a business person who loves their business, but hates accounting or marketing.  I find that the thing most business owners hate doing is sales, so I'm a sales consultant to help them do what they are good at by doing what I am good at.

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