Prospects for Sales Consultants

For those who are sales consultants, prospecting at insurance sales agencies and insurance brokerages can be a great place to start.  These businesses are essentially sales businesses, driven by revenue brought in by the sales reps.  The insurance part of it is done by the carrier not the agent or brokerage.

The main reason this is a good niche to do sales consulting in is that they are everywhere.  You can't go one block in any city and not find an insurance agency selling life insurance, homeowner's insurance, business insurance and of course auto insurance.

That means it's scalable and you can rubber stamp your sales presentations and sales programs in this market.  You don't want to be in a market where you have to modify your stuff all the time.  That's why the insurance business is a good place to start.

Secondly, insurance agencies are often populated by very ambitious and motivated sales reps and many of them are very profitable.  This also means that your job is going to be easier.  You won't be trying to motivate sales reps that are struggling or in despair.  You are training and coaching a team of people who want to make money.  Those types are much easier to work with and have a much better chance of success for you.

Also, because there are so many of them, it's a learning experience for you that you can continue to use. Industry knowledge is critically important in the sales consulting world.  You have to be able to help businesses in the context of their markets and industries.  If you stick with the insurance world, it will keep your learning curve to a minimum and turn you into an expert faster.